How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry

Author: Ogba Ike-Elechi   Johnson Rebecca  

Publisher: Emerald Group Publishing Ltd

ISSN: 1747-3616

Source: Young Consumers: Insight and Ideas for Responsible Marketers, Vol.11, Iss.1, 2010-01, pp. : 77-89

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Abstract