Customer value assessment of pharmaceutical marketing in Taiwan

Author： Chuang Yi-Fei Chia Shui-Hui Wong Jehn Yih

ISSN： 0263-5577

Source： Industrial Management & Data Systems, Vol.113, Iss.9, 2013-09, pp. : 1315-1333

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Pharmaceutical marketing on the internet: marketing techniques and customer profile

By Gura?u Ca?lin

Journal of Consumer Marketing, Vol. 22, Iss. 7, 2005-12 ,pp. : 421-428

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Strategic Marketing: Balancing Customer Value with Shareholder Value

By Zinkin John

The Marketing Review, Vol. 6, Iss. 2, 2006-06 ,pp. : 163-181

Westburn Publishers Ltd

Access to resources Recommend Favorite

IT enabled marketing: a framework for value creation in customer relationships

By Peters Linda D

Journal of Marketing Practice: Applied Marketing Science, Vol. 3, Iss. 4, 1997-04 ,pp. : 213-229

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Development of customer value in a supply chain: managerial thinking about strategic marketing

By Rundh Bo

The Journal of Business and Industrial Marketing, Vol. 26, Iss. 4, 2011-04 ,pp. : 260-272

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Corporate social responsibility: impacts on strategic marketing and customer value

By Piercy Nigel F. Lane Nikala

The Marketing Review, Vol. 9, Iss. 4, 2009-11 ,pp. : 335-360

Westburn Publishers Ltd

Access to resources Recommend Favorite