Applying an ecological model to social marketing communications

Author: Lindridge Andrew   MacGaskill Susan   Ginch Wendy   Eadie Douglas   Holme Ingrid  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.47, Iss.9, 2013-09, pp. : 1399-1420

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Abstract