Changing behaviour through business-nonprofit collaboration?: Consumer responses to social alliances

Author： Vock Marlene   Dolen Willemijn van   Kolk Ans  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.47, Iss.9, 2013-09, pp. : 1476-1503

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Editorial: Special Issue on Customer Behaviour in Arts, Heritage, Nonprofit and Social Marketing

By Larsen Gretchen  

Journal of Customer Behaviour, Vol. 10, Iss. 4, 2011-12 ,pp. : 305-308

Westburn Publishers Ltd

Access to resources Recommend Favorite

Consumer Responses to Corporate Social Responsibility (CSR) in China

By Tian Zhilong   Wang Rui   Yang Wen  

Journal of Business Ethics, Vol. 101, Iss. 2, 2011-06 ,pp. : 197-212

Springer Publishing Company

Access to resources Recommend Favorite

The social role of financial companies as a determinant of consumer behaviour

By Salmones Maria del Mar Garcia de los   Perez Andrea   Bosque Ignacio Rodriguez del  

The International Journal of Bank Marketing, Vol. 27, Iss. 6, 2009-09 ,pp. : 467-485

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Rules Theory: Understanding The Social Construction Of Consumer Behaviour

By Buttle Francis A.  

Journal of Marketing Management, Vol. 14, Iss. 1-3, 1998-04 ,pp. : 63-94

Routledge Ltd

Access to resources Recommend Favorite

Changing big business in Italy and Spain, 1973-2003: Strategic responses to a new context

By Binda Veronica   Colli Andrea  

Business History, Vol. 53, Iss. 1, 2011-02 ,pp. : 14-39

Routledge Ltd

Access to resources Recommend Favorite