The Brand Recall Index: a metric for assessing value

Author： Krishnan Vijaykumar   Sullivan Ursula Y.   Groza Mark D.   Aurand Timothy W.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.30, Iss.5, 2013-07, pp. : 415-426

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