Strategies for sustaining the edge in offshore outsourcing of services: the case of India

Author: Javalgi Rajshekhar (Raj) G.   Joseph W. Benoy   Granot Elad   Gross Andrew C.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.28, Iss.6, 2013-07, pp. : 475-486

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Abstract