TRIZ application in marketing model to solve operational problems for Taiwanese aquatic products with food traceability systems

Author： Lee Tzong-Ru (Jiun-Shen) Hsu Min-Chih Dadura Anieszka M. Ganesh K.

Publisher： Emerald Group Publishing Ltd

ISSN： 1463-5771

Source： Benchmarking: An International Journal, Vol.20, Iss.5, 2013-08, pp. : 625-646

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