Conceptualizing consumer "trust" in online buying behaviour: an empirical inquiry and model development in Indian context

Author： Sahney Sangeeta Ghosh Koustab Shrivastava Archana

Publisher： Emerald Group Publishing Ltd

ISSN： 1558-7894

Source： Journal of Asia Business Studies, Vol.7, Iss.3, 2013-08, pp. : 278-298

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