The effect of culturally-determined entry mode on firm performance in the global retail industry

Author: Roh Taewoo   Cho Dong-Sung   Moon Hwy-Chang   Lee Yun-Cheol  

Publisher: Emerald Group Publishing Ltd

ISSN: 2040-8749

Source: Nankai Business Review International, Vol.4, Iss.4, 2013-11, pp. : 290-308

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Abstract