Customer experiences with brands: Literature review and research directions

By Rageh Ismail Ahmed   TC Melewar   Lim Lynn   Woodside Arch  

The Marketing Review, Vol. 11, Iss. 3, 2011-09 ,pp. : 205-225

Westburn Publishers Ltd

Access to resources Recommend Favorite

Constituting Marketing and Customer Experiences

By Tadajewski Mark   Hewer Paul  

Journal of Marketing Management, Vol. 28, Iss. 11-12, 2012-10 ,pp. : 1243-1248

Routledge Ltd

Access to resources Recommend Favorite

New directions for customer-to-customer interaction research

By Nicholls Richard  

Journal of Services Marketing, Vol. 24, Iss. 1, 2010-01 ,pp. : 87-97

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Intercultural service encounters: an exploratory study of customer experiences

By Barker Sunita   Härtel Charmine E.J.  

Cross Cultural Management, Vol. 11, Iss. 1, 2004-01 ,pp. : 3-14

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Disadvantaged consumers' experiences of marketplace discrimination in customer services

By Walsh Gianfranco  

Journal of Marketing Management, Vol. 25, Iss. 1-2, 2009-02 ,pp. : 143-169

Routledge Ltd

Access to resources Recommend Favorite