Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.29, Iss.9-10, 2013-07, pp. : 1124-1142
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Antecedents and consequences of brand-oriented companies
By Huang Yen-Tsung Tsai Ya-Ting
European Journal of Marketing, Vol. 47, Iss. 11-12, 2013-11 ,pp. :