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Journal of Product and Brand Management, Vol. 16, Iss. 1, 2007-03 ,pp. : 38-48

Emerald Group Publishing Ltd

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The relationship between country-of-origin image and brand image as drivers of purchase intentions: A test of alternative perspectives

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International Marketing Review, Vol. 28, Iss. 5, 2011-09 ,pp. : 508-524

Emerald Group Publishing Ltd

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Marketing high-tech products in emerging markets: the differential impacts of country image and country-of-origin's image

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Journal of Product and Brand Management, Vol. 20, Iss. 5, 2011-08 ,pp. : 356-367

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Conceptualising the influence of corporate image on country image

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European Journal of Marketing, Vol. 45, Iss. 11-12, 2011-11 ,pp. : 1601-1641

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Corporate Rebranding and the Implications for Brand Architecture Management: The Case of Guinness (Diageo) Ireland

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Journal of Strategic Marketing, Vol. 16, Iss. 4, 2008-09 ,pp. : 283-299

Routledge Ltd

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