Author: KELLY WILLIAM
Publisher: Emerald Group Publishing Ltd
ISSN: 0025-1747
Source: Management Decision, Vol.1, Iss.1, 1967-12, pp. : 55-59
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Common Approaches to Budgeting for Advertising
Management Decision, Vol. 17, Iss. 5, 1979-12 ,pp. :
Advertising Expenditure and Product Quality
By Gilligan C.T. Holmes D.E.A.
Management Decision, Vol. 17, Iss. 5, 1979-12 ,pp. :
By Corkindale David Wills Gordon
Management Decision, Vol. 13, Iss. 3, 1975-12 ,pp. :
Measuring advertising effectiveness
By KING STEPHEN
Management Decision, Vol. 2, Iss. 1, 1968-12 ,pp. :