Understanding brand's value: advancing brand equity tracking to brand equity management

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Handbook of Business Strategy, Vol. 5, Iss. 1, 2004-12 ,pp. : 216-222

Emerald Group Publishing Ltd

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Understanding brand's value: advancing brand equity tracking to brand equity management

By Leiser Michael  

Handbook of Business Strategy, Vol. 5, Iss. 1, 2004-01 ,pp. : 216-222

Emerald Group Publishing Ltd

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Journal of Knowledge Management, Vol. 2, Iss. 1, 1998-01 ,pp. : 47-54

Emerald Group Publishing Ltd

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By Jacobsen Björn P.  

Journal of Place Management and Development, Vol. 5, Iss. 3, 2012-10 ,pp. : 253-271

Emerald Group Publishing Ltd

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Interfunctional cooperation in progressing accounting for brands: The case for brand management accounting

By Roslender Robin   Hart Susan J.  

Journal of Accounting and Organizational Change, Vol. 2, Iss. 3, 2006-09 ,pp. : 229-247

Emerald Group Publishing Ltd

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