Author: Abratt Russell Beffon Maria Ford John
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-4503
Source: Marketing Intelligence & Planning, Vol.12, Iss.1, 1994-01, pp. : 22-28
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Framing the problematic relationship between the marketing and operations functions
By Piercy Niall
Journal of Strategic Marketing, Vol. 15, Iss. 2-3, 2007-05 ,pp. :
Research Note: Marketing Budgeting Practices of Retailers
European Journal of Marketing, Vol. 24, Iss. 8, 1990-08 ,pp. :