Exploring consumer confusion in the watch market

Author： Mitchell Vincent-Wayne   Papavassiliou Vassilios  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.15, Iss.4, 1997-04, pp. : 164-172

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Consumer confusion in the Chinese personal computer market

By Leek Sheena   Kun Dai  

Journal of Product and Brand Management, Vol. 15, Iss. 3, 2006-04 ,pp. : 184-193

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing causes and implications of consumer confusion

By Mitchell Vincent-Wayne   Papavassiliou Vassilios  

Journal of Product and Brand Management, Vol. 8, Iss. 4, 1999-04 ,pp. : 319-342

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer Confusion: The Mobile Phone Market

By Turnbull Peter W.   Leek Sheena   Ying Grace  

Journal of Marketing Management, Vol. 16, Iss. 1-3, 2000-02 ,pp. : 143-163

Routledge Ltd

Access to resources Recommend Favorite

Repercussions of consumer confusion for late introduced differentiated products

By Chryssochoidis George  

European Journal of Marketing, Vol. 34, Iss. 5-6, 2000-05 ,pp. : 705-722

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer confusion proneness: scale development, validation, and application

By Walsh Gianfranco   Hennig-Thurau Thorsten   Mitchell Vincent-Wayne  

Journal of Marketing Management, Vol. 23, Iss. 7-8, 2007-09 ,pp. : 697-721

Routledge Ltd

Access to resources Recommend Favorite