Beyond relationship marketing: technologicalship marketing

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.18, Iss.1, 2000-01, pp. : 9-23

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Relationship marketing: a concept beyond the primary relationship

By Kandampully Jay Duddy Ria

Marketing Intelligence & Planning, Vol. 17, Iss. 7, 1999-07 ,pp. : 315-323

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Beyond critical marketing

By Fırat A. Fuat

Journal of Marketing Management, Vol. 25, Iss. 7-8, 2009-09 ,pp. : 831-834

Routledge Ltd

Access to resources Recommend Favorite

Consumer equity in relationship marketing

By Szmigin Isabelle Bourne Humphrey

Journal of Consumer Marketing, Vol. 15, Iss. 6, 1998-06 ,pp. : 544-557

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Is relationship marketing for everyone?

By Yau Oliver H.M. McFetridge Peter R Chow Raymond P.M. Lee Jenny S.Y. Sin Leo Y.M. Tse Alan C.B.

European Journal of Marketing, Vol. 34, Iss. 9-10, 2000-09 ,pp. : 1111-1127

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The global diffusion of relationship marketing

By Hansen Sofie

European Journal of Marketing, Vol. 42, Iss. 11-12, 2008-11 ,pp. : 1156-1161

Emerald Group Publishing Ltd

Access to resources Recommend Favorite