Author: Simkin Lyndon
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-4503
Source: Marketing Intelligence & Planning, Vol.20, Iss.2, 2002-04, pp. : 120-126
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
The impediments to initiating planning
Journal of Strategic Marketing, Vol. 4, Iss. 2, 1996-06 ,pp. :