The R&D-marketing interface and new product entry strategy

Author: Wang Qing   Montaguti Elisa  

Publisher: Emerald Group Publishing Ltd

ISSN: 0263-4503

Source: Marketing Intelligence & Planning, Vol.20, Iss.2, 2002-04, pp. : 82-85

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract