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Interactive Marketing, Vol. 6, Iss. 2, 2004-10 ,pp. : 176-178

Palgrave Macmillan Ltd

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Is CRM Really Doomed to Fail? An Exploratory Study of the Barriers to CRM Implementation

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Journal of Customer Behaviour, Vol. 3, Iss. 1, 2004-03 ,pp. : 5-26

Westburn Publishers Ltd

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An exploratory study of CRM implementation in Taiwan's banking industry

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Relationship marketing and CRM: a financial services case study

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Journal of Strategic Marketing, Vol. 12, Iss. 2, 2004-06 ,pp. : 111-125

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