Author: Lee Yang-Im
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-4503
Source: Marketing Intelligence & Planning, Vol.22, Iss.6, 2004-06, pp. : 652-662
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Strategic Marketing: Balancing Customer Value with Shareholder Value
By Zinkin John
The Marketing Review, Vol. 6, Iss. 2, 2006-06 ,pp. :