Foster's Lager: from local beer to global icon

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.27, Iss.2, 2009-03, pp. : 177-190

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Huawei Technologies Corporation: from local dominance to global challenge?

By Low Brian

The Journal of Business and Industrial Marketing, Vol. 22, Iss. 2, 2007-03 ,pp. : 138-144

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Asian food: the global and the local

By Marshall David

The International Review of Retail, Distribution and Consumer Research, Vol. 13, Iss. 2, 2003-04 ,pp. : 213-218

Routledge Ltd

Access to resources Recommend Favorite

Reciprocal transfer effects for brand extensions of global or local origin: evidence from Norway

By Iversen Nina M. Hem Leif E.

International Marketing Review, Vol. 28, Iss. 4, 2011-07 ,pp. : 365-411

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Shell: an advertising success story: From local to global - the successful transformation of the oil giant's strategy

Strategic Direction, Vol. 21, Iss. 9, 2005-09 ,pp. : 15-17

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Local and Global Competition in Information Technology

By Bresnahan T. Richards J.

Journal of the Japanese and International Economies, Vol. 13, Iss. 4, 1999-12 ,pp. : 336-371

Academic Press

Access to resources Recommend Favorite