How e-CRM can enhance customer loyalty

By Lee-Kelley Liz   Gilbert David   Mannicom Robin  

Marketing Intelligence & Planning, Vol. 21, Iss. 4, 2003-07 ,pp. : 239-248

Emerald Group Publishing Ltd

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Investigating the e-CRM activities of Irish SMEs

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Journal of Small Business and Enterprise Development, Vol. 16, Iss. 3, 2009-08 ,pp. : 443-465

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Critical factors underpinning the e-CRM activities of SMEs

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Journal of Marketing Management, Vol. 27, Iss. 5-6, 2011-05 ,pp. : 503-529

Routledge Ltd

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Exploring and explaining SME marketing: investigating e-CRM using a mixed methods approach

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Journal of Strategic Marketing, Vol. 20, Iss. 2, 2012-04 ,pp. : 127-163

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Case Study: William Hill boosts online customer acquisition using e-CRM programme

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Interactive Marketing, Vol. 6, Iss. 2, 2004-10 ,pp. : 176-178

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