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Author: Kay Pandora L. Wong Emma Polonsky Michael Jay
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-4503
Source: Marketing Intelligence & Planning, Vol.27, Iss.6, 2009-09, pp. : 833-854
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Abstract
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An Understanding of Marketing Strategy
European Journal of Marketing, Vol. 23, Iss. 8, 1989-08 ,pp. :