Antecedents of trust in asymmetrical business relationships: Differing perceptions between food producers and retailers

Author： Viitaharju Leena   Lähdesmäki Merja  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.30, Iss.5, 2012-07, pp. : 567-587

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