A cross-sectional test of the effect and conceptualization of service value

Author： Cronin J Joseph   Brady Michael K   Brand Richard R   Jr Roscoe Hightower   Shemwell Donald J  

Publisher： Emerald Group Publishing Ltd

ISSN： 0887-6045

Source： Journal of Services Marketing, Vol.11, Iss.6, 1997-06, pp. : 375-391

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