The use of quality expectations to segment a service market

Author： Díaz-Martín Ana M   Iglesias Víctor   Vázquez Rodolfo   Ruiz Agustín V  

Publisher： Emerald Group Publishing Ltd

ISSN： 0887-6045

Source： Journal of Services Marketing, Vol.14, Iss.2, 2000-02, pp. : 132-146

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