Designing the service guarantee: unconditional or specific?

By McDougall Gordon H.G.   Levesque Terrence   VanderPlaat Peter  

Journal of Services Marketing, Vol. 12, Iss. 4, 1998-04 ,pp. : 278-293

Emerald Group Publishing Ltd

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Common mistakes in designing and implementing service guarantees

By McColl Rod   Mattsson Jan  

Journal of Services Marketing, Vol. 25, Iss. 6, 2011-09 ,pp. : 451-461

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The antecedents of satisfaction and revisit intentions for full-service restaurants

By Marinkovic Veljko   Senic Vladimir   Ivkov Danijela   Dimitrovski Darko   Bjelic Marija  

Marketing Intelligence & Planning, Vol. 32, Iss. 3, 2014-04 ,pp. : 311-327

Emerald Group Publishing Ltd

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Design and implementation of a service guarantee

By Fabien Louis  

Journal of Services Marketing, Vol. 19, Iss. 1, 2005-01 ,pp. : 33-38

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Service guarantees and consumers' evaluation of services

By Tucci Louis A   Talaga James  

Journal of Services Marketing, Vol. 11, Iss. 1, 1997-01 ,pp. : 10-18

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