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Author: O'Cass Aron Grace Debra
Publisher: Emerald Group Publishing Ltd
ISSN: 0887-6045
Source: Journal of Services Marketing, Vol.17, Iss.5, 2003-05, pp. : 452-475
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Brand Reality: The Japanese Perspective
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Journal of Marketing Management, Vol. 15, Iss. 1-3, 1999-04 ,pp. :