Segmenting service ?complainers? and ?non-complainers? on the basis of consumer characteristics

Author: Bodey Kelli   Grace Debra  

Publisher: Emerald Group Publishing Ltd

ISSN: 0887-6045

Source: Journal of Services Marketing, Vol.20, Iss.3, 2006-04, pp. : 178-187

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract