The relationship of the visual element of an advertisement to service quality expectations and source credibility

Author： Clow Kenneth E.   James Karen E.   Kranenburg Kristine E.   Berry Christine T.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0887-6045

Source： Journal of Services Marketing, Vol.20, Iss.6, 2006-10, pp. : 404-411

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