To book or not to book: the role of hotel web site heuristics

Author： Phelan Kelly Virginia   Christodoulidou Natasa   Countryman Cary C.   Kistner Leonard J.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0887-6045

Source： Journal of Services Marketing, Vol.25, Iss.2, 2011-04, pp. : 134-148

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