Author: Sparks Leigh
Publisher: Emerald Group Publishing Ltd
ISSN: 0959-0552
Source: International Journal of Retail & Distribution Management, Vol.30, Iss.2, 2002-02, pp. : 126-133
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Products as Targets of Negative Information: Some Recent Findings
European Journal of Marketing, Vol. 20, Iss. 3-4, 1993-12 ,pp. :