Price setting in SMEs: some empirical findings

Author: Carson David   Gilmore Audrey   Cummins Darryl   O'Donnell Aodheen   Grant Ken  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.7, Iss.1, 1998-01, pp. : 74-86

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Abstract