Consumer perceptions of store brands versus national brands

By Wulf Kristof De   Odekerken-Schröder Gaby   Goedertier Frank   Van Ossel Gino  

Journal of Consumer Marketing, Vol. 22, Iss. 4, 2005-04 ,pp. : 223-232

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Antecedents of the difference in perceived risk between store brands and national brands

By Mieres Celina González   Martín Ana María Díaz   Gutiérrez Juan Antonio Trespalacios  

European Journal of Marketing, Vol. 40, Iss. 1-2, 2006-01 ,pp. : 61-82

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The influence of price and brand loyalty on store brands versus national brands

By Rondán Cataluña Francisco   García Antonio   Phau Ian  

The International Review of Retail, Distribution and Consumer Research, Vol. 16, Iss. 4, 2006-09 ,pp. : 433-452

Routledge Ltd

Access to resources Recommend Favorite

Factors influencing the price premiums that consumers pay for national brands over store brands

By Sethuraman Raj   Cole Catherine  

Journal of Product and Brand Management, Vol. 8, Iss. 4, 1999-04 ,pp. : 340-351

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Unbranding: threat to brands, opportunity for generics and store brands

By Mayer Peter   Vambery Robert G.  

Journal of Consumer Marketing, Vol. 30, Iss. 2, 2013-03 ,pp. : 140-149

Emerald Group Publishing Ltd

Access to resources Recommend Favorite