Early versus potential adopters: Exploring the antecedents of use intention in the context of retail service innovations

Author: Chiu Yen-Ting Helena   Fang Shih-Chieh   Tseng Chuan-Chuan  

Publisher: Emerald Group Publishing Ltd

ISSN: 0959-0552

Source: International Journal of Retail & Distribution Management, Vol.38, Iss.6, 2010-01, pp. : 443-459

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