Acceptance of detergent-retail brands: the role of consumer confidence and trust

Author： Lymperopoulos Constantine   Chaniotakis Ioannis E.   Rigopoulou Irini D.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0959-0552

Source： International Journal of Retail & Distribution Management, Vol.38, Iss.9, 2010-01, pp. : 719-736

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