Does formality matter?: Effects of employee clothing formality on consumers' service quality expectations and store image perceptions

Author: Yan Ruoh-Nan   Yurchisin Jennifer   Watchravesringkan Kittichai  

Publisher: Emerald Group Publishing Ltd

ISSN: 0959-0552

Source: International Journal of Retail & Distribution Management, Vol.39, Iss.5, 2011-04, pp. : 346-362

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Abstract