Impact of radio advertisements on buying behaviour of urban commuters

ISSN： 0959-0552

Source： International Journal of Retail & Distribution Management, Vol.39, Iss.7, 2011-06, pp. : 480-503

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Television advertisements and children's buying behaviour

By Priya Pankaj Baisya Rajat Kanti Sharma Seema

Marketing Intelligence & Planning, Vol. 28, Iss. 2, 2010-01 ,pp. : 151-169

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Impact of Web Experience on Virtual Buying Behaviour: An Empirical Study

By Constantinides Efthymios Geurts Peter

Journal of Customer Behaviour, Vol. 4, Iss. 3, 2005-12 ,pp. : 307-335

Westburn Publishers Ltd

Access to resources Recommend Favorite

Organisational Buying Behaviour: A Retrospective

By Sheth Jagdish N.

Journal of Customer Behaviour, Vol. 5, Iss. 2, 2006-07 ,pp. : 107-120

Westburn Publishers Ltd

Access to resources Recommend Favorite

Retailer buying behaviour: a review

By Hansen Tommy Holm Skytte Hans

The International Review of Retail, Distribution and Consumer Research, Vol. 8, Iss. 3, 1998-07 ,pp. : 277-301

Routledge Ltd

Access to resources Recommend Favorite

The impact and effectiveness of advertisements in a sports arena

By Turley L.W. Shannon J. Richard

Journal of Services Marketing, Vol. 14, Iss. 4, 2000-07 ,pp. : 323-336

Emerald Group Publishing Ltd

Access to resources Recommend Favorite