A conceptual model and empirical examination of the effect of service guarantees on post-purchase consumption evaluations

Author: McCollough Michael A.   Gremler Dwayne D.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0960-4529

Source: Managing Service Quality, Vol.14, Iss.1, 2004-02, pp. : 58-74

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract