Mass customisation implementation models and customer value in mobile phones services: Preliminary findings from Greece

ISSN： 0960-4529

Source： Managing Service Quality, Vol.16, Iss.4, 2006-07, pp. : 395-420

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Mobile internet services: assessment of quality and satisfaction from the customer's perspective

By Lee Sang M.

International Journal of Services Sciences, Vol. 4, Iss. 1, 2011-02 ,pp. : 57-75

Inderscience Publishers

Access to resources Recommend Favorite

The importance of value and context for mobile CRM services in banking

By Awasthi Preety Sangle Purnima S.

Business Process Management Journal, Vol. 19, Iss. 6, 2013-11 ,pp. : 864-891

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Investigating the impact of service quality and customer satisfaction on customer loyalty in mobile telephony in Greece

By Santouridis Ilias Trivellas Panagiotis

The TQM Journal, Vol. 22, Iss. 3, 2010-01 ,pp. : 330-343

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The determinants of customer loyalty in Malaysian mobile telecommunication services: a structural analysis

By Leong Lai-Ying

International Journal of Services, Economics and Management, Vol. 4, Iss. 3, 2012-08 ,pp. : 209-235

Inderscience Publishers

Access to resources Recommend Favorite

A three-dimensional approach to customer retention in mobile phone services

By Murugan Rajeswari Rajendran G.

International Journal of Process Management and Benchmarking, Vol. 3, Iss. 4, 2013-12 ,pp. : 494-510

Inderscience Publishers

Access to resources Recommend Favorite