An approach to develop effective customer loyalty programs: The VIP program at T&T Supermarkets Inc.

Author： Ho Richard   Huang Leo   Huang Stanley   Lee Tina   Rosten Alexander   Tang Christopher S.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0960-4529

Source： Managing Service Quality, Vol.19, Iss.6, 2009-11, pp. : 702-720

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