Development and testing of the Consumer Experience Index (CEI)

Author: Kim SeungHyun   Cha JaeMin   Knutson Bonnie J.   Beck Jeffrey A.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0960-4529

Source: Managing Service Quality, Vol.21, Iss.2, 2011-03, pp. : 112-132

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract