Author: Müller Albrecht
Publisher: Emerald Group Publishing Ltd
ISSN: 0960-4529
Source: Managing Service Quality, Vol.5, Iss.2, 1995-02, pp. : 33-37
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Abstract
Outlines the quality management process employed by BASF in manufacturing its 8,000 products (from chemical feedstocks to clothing). The process involves integrating the efforts of employees to meeting the demands of the market as effectively and efficiently as possible.