Living with less as a transformation process: A qualitative study of consumer behavior reform through spending reduction

Author: Schreurs Jeanine   Martens Pim   Kok Gerjo  

Publisher: Emerald Group Publishing Ltd

ISSN: 1352-2752

Source: Qualitative Market Research: An International Journal, Vol.15, Iss.2, 2012-03, pp. : 188-205

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Abstract