Satisfaction/dissatisfaction and choice tactic refinement for potatoes

Author: MacPherson Mark   Dukeshire Steven   Wang-Pruski Gefu   Varma Vivek  

Publisher: Emerald Group Publishing Ltd

ISSN: 1352-2752

Source: Qualitative Market Research: An International Journal, Vol.15, Iss.3, 2012-06, pp. : 309-327

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Abstract