Convergent interviewing to build a theory in under-researched areas: principles and an example investigation of Internet usage in inter-firm relationships

Author: Rao Sally   Perry Chad  

Publisher: Emerald Group Publishing Ltd

ISSN: 1352-2752

Source: Qualitative Market Research: An International Journal, Vol.6, Iss.4, 2003-12, pp. : 236-247

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract