The impact of participation in virtual brand communities on consumer trust and loyalty: The case of free software

Author: Casaló Luis   Flavián Carlos   Guinalíu Miguel  

Publisher: Emerald Group Publishing Ltd

ISSN: 1468-4527

Source: Online Information Review, Vol.31, Iss.6, 2007-11, pp. : 775-792

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract