From McLibel to McLettuce: childhood, spin and re-branding

Author： Botterill Jacqueline   Kline Stephen  

Publisher： Emerald Group Publishing Ltd

ISSN： 1746-5680

Source： Society and Business Review, Vol.2, Iss.1, 2007-02, pp. : 74-97

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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