Factors influencing scope and acceptability of E-detailing as a pharmaceutical marketing communication tool in emerging economies like India: Views of the company personnel

Author： Banerjee Saikat   Dash Sampada Kumar  

Publisher： Emerald Group Publishing Ltd

ISSN： 1750-6123

Source： International Journal of Pharmaceutical and Healthcare Marketing, Vol.5, Iss.2, 2011-06, pp. : 153-168

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